by Jonas Polsky
"Look at this idiotic headline! ‘Gay Couples Need a Tax Hike’! This is awful!" "Wait, look over there! ‘America Needs a War on Grandmothers!’? That’s just wrong!" Then you click on the article. As it turns out, it’s just as stupid as you imagined. Why would anyone post an outrageous article, with such an inflammatory subject?
The answer is simple; to get you to click it.
In the same way that a local mom keeps discovering “one weird trick” to save money, websites will post absolutely anything if they think you’ll read it. It’s the journalistic equivalent of Ann Coulter. She doesn’t believe what she’s saying, and she doesn’t expect anyone to agree with her, but as long as they’re paying attention, she’s won.
You are being baited into providing traffic for people with little writing skills, and even fewer interesting things to say.
So when you stumble across an inflammatory “article” that immediately triggers a knee-jerk reaction, the only solution is to ignore it. Modern internet “content” is just short of a headline that says, “Hey, Moron! I DARE YOU To Click This!”.
It’s like a carnival barker; they’ll say anything to get you in the door, and once you walk in, you’ll hate yourself for having paid to see the inside of an empty tent. You’re quite literally being tricked into reading these inane articles, and the more you do it, the faster they’ll proliferate.
The next time you see a headline that insults your intelligence, or is an unprovoked assault on commonly-held values, avoid the temptation of clicking it, because you’re playing right into the hands of stupid internet “journalism”, in all of its sound and fury.